The 2026 FIFA World Cup is the biggest sporting event in history — 48 teams, 104 matches, 5 billion global fans. The World Cup Fan Challenge puts your brand in front of the most engaged fans during the tournament's most exciting moments, while funding youth soccer programs worldwide.
48
Nations Competing
104
Matches
Jun 27
Knockout Bracket
Free
To Play
MOST POPULAR FEATURE
The Donation Match
Commit a match amount (e.g. $2,500). We announce it to all fans with a live progress bar on the site. When the match hits, you're the hero. You get a dedicated announcement post, award credit, and a story every fan remembers. This is the highest-visibility sponsorship we offer.
LIVE PUBLIC RANKING
The Sponsor Leaderboard
Every sponsor commitment appears on a live public leaderboard ranked by total contribution. Visible to all fans, all press, every other brand watching the space. Your position climbs as your commitment grows. The top of the board is reserved for the brands who showed up first and biggest — and there's only one #1 spot.
Open at every tier — what's scarce is the moments and the ranking. The higher your commitment amount and the earlier you commit, the more you're in: a seat on the Selection Board choosing donation recipients, top spots on the public Sponsor Leaderboard, attendance at the highest-level check presentations, marquee match spotlights, press release order, and front-of-the-line placement.
Founding privileges by commit date
Founding Sponsor
$5,000+
✓"Presented by" on the Grassroots Fútbol Fund
✓Logo in hero position on all pages
✓Included in every fan email
✓Donation match opportunity — become the hero
✓Product/brand links placed prominently on site
✓Social media features throughout tournament
✓Included in press releases when issued
✓Champion Founder memberships for your team (10)
✓Seat on the Selection Board choosing donation recipients
Examples of brands that fit each category. These are aspirational targets, not current partners — your brand could be the first.
Soccer
AdidasNike FootballPumaEA Sports FCMLS Teams
Apps
SofascoreOneFootballFotMobSorare
Food & Drink
BudweiserGatoradeRed BullChipotle
Media
Apple TV+Paramount+TelemundoUnivision
Travel
MarriottBooking.comAmerican AirlinesAirbnb
Mission
Common GoalstreetfootballworldUS Youth SoccerUNICEF Sport
SUPPORT THE CHALLENGE
Back the Mission · Add a Prize
Donations support the Grassroots Fútbol Fund — funding youth soccer programs and the cost of running the platform. Want to add a prize fans compete for, fund the mission directly, or keep the lights on so every dollar raised goes to kids? Here's how.
ADD A PRIZE
Prize Sponsor
You provide: A prize fans compete for — a jersey, gear, experience, gift card, or anything fans would want to win.
You get: Your brand featured on the prize announcement, recognition on the Sponsor Leaderboard, and a direct connection to the most engaged fans during the tournament.
SPONSOR THE MISSION
Mission Sponsor
You provide: A donation to the Grassroots Fútbol Fund — any amount, no minimum. Every dollar funds youth soccer programs worldwide.
You get: Sponsor Leaderboard placement, recognition in fan communications, and the story of directly funding the next generation of players.
COVER PLATFORM COSTS
Operations Partner
You provide: Funding that covers hosting, infrastructure, and platform costs — so that fan donations can go entirely to youth soccer instead of overhead.
You get:“Operations powered by” credit across the platform, top-tier Sponsor Leaderboard placement, and the distinction of making the entire fund go further.
All prizes are awarded in a free, skill-based contest. No purchase or donation is necessary to enter or win, and donating does not improve anyone's chances.
Ready to Talk?
Response within 24 hours. Custom packages available for organizations that don't fit a standard tier.